About Capital Valley Marketing

Sacramento’s trusted local marketing partner for HVAC, solar, roofing, plumbing and professional service businesses.

(L:R) Celia, George and Adam
Celia Surridge, Founder & CEO of Capital Valley Marketing, smiling with arms crossed on a table in a patterned shirt with vibrant purple curly hair.
Celia Surridge, CEO

A helpful neighbor who happens to be really good at marketing.

Capital Valley Marketing (CVM) was started by Celia Surridge, a Sacramento local with 20 years of marketing experience. Before starting CVM, Celia spent two years as the Marketing and Communications Director at the Better Business Bureau. There, she worked hands-on with trades businesses, helping them get the word out and reach more customers. That’s where she fell in love with this industry. It’s also where the idea for Capital Valley Marketing was born.

Today, CVM is Sacramento’s trusted marketing partner for HVAC, solar, roofing, and plumbing companies. We started as a small team with one goal: help local trades businesses grow. Our roots run deep in this community. We understand the challenges you face every day, from slow seasons to competing with bigger companies online.

Our mission is simple. We help you get found online, win more calls, and build a business people trust. We do this through local SEO, AI search (that means showing up when someone asks Google, Siri, or ChatGPT), reputation management, and smart, flat-rate ads. No confusing reports. No overwhelming price tags. Just real results you can see.

We’re not just another agency. We’re your neighbors. We show up, we listen, and we care about your business as much as you do. Let’s grow together.

"So glad that I found you [Capital Valley Marketing]. So glad that my intuition pointed me towards you and said, 'This is the one. I don't need to look at anybody else.'"

Meet Our Team Family

Headshot of Celia Surridge, Founder & CEO of Capital Valley Marketing, a smiling woman with vibrant purple hair wearing a black cardigan, pattern top, and gold earrings in front of framed artwork.

Celia

Founder & CEO

Headshot of Adam Surridge, Creative Coordinator at Capital Valley Marketing, a smiling man with a beard and glasses wearing a dark shirt against a light grey background.

Adam

Creative Coordinator

Young boy in a red and grey baseball shirt giving a thumbs-up gesture indoors.

George

Chief Talking Officer

Investing in Our Community

We believe that local businesses are the backbone of our community. That’s why we don’t just work here; we give back here.

We donate 10% of our annual profits.

5% to Education

Supporting the Sacramento City College’s Panther Scholars program to help local students achieve their goals in honor of Celia’s dad, who was a dedicated aircraft mechanic with his own entrepreneurial aspirations.

5% to the Environment

Supporting the Sacramento Tree Foundation to keep our city green, healthy, and beautiful.

Let’s Grow Your Business Together!